Marketing Management
This tool brings together all relevant data and analytics that help you to create, implement and track a professional marketing concept. The following elements are implemented in this tool:
Situation analysis
- stakeholder
- PESTEL
- competitor
- core activities
- Resources & Competencies
- potential
- benchmark
- SWOT
Goals and strategies
- clients
- market
- products and services
- portfolio
- Products life cycle
- Blue Ocean
- standard strategies
- marketing strategies
Marketing plan
- Customer relationships
- Maktsegmentierung
- distribution channels
- matrix
- Marketing Mix
- positioning
- communication
- marketing plan
Implementation and controlling
- viability plan
- risk management
- Key figures
- future scenarios
- cost structure
- sources of revenue
- budget
- Marketing Cockpit
Prerequisite: Excel 2010 or higher
Languages: German, French and English